Nowadays, selling products through the Facebook online store is quite common. Unlike selling in physical shops, online shopping has different nature. Selling through social media needs a lower cost but is harder than selling in person. Among many social media, Facebook is the largest platform and it also has many tools and functions for an online shop. Meta Business suite is a great tool where you can manage your online shop on both Facebook and Instagram. In this article, I am going to give you tips and tricks to promote your Facebook shop to get more customer attention and also increase sales volume.
1. Know your target audience
First of all, when you start a Facebook shop, the first thing you need is to increase followers, likes, and views to increase the awareness of your online shop. To do that, you need to identify your target audience. Only with a proper target audience, your page will grow faster.
You should identify details about:
- Their demographics information: their location, age, gender, education, and other details
- Language: the language your target audience use
- Past purchases: if your audience has purchased products on Facebook Shop
- Facebook behavior: how they use Facebook and the frequency of its usage
A clear target audience will help customize ads and also increase the visibility of your shop for the relevant people.
2. Use Facebook Targeted Ads
As a starter, you should use Facebook Ads to increase your brand awareness. Facebook Ads are not for people who already liked and followed your page. They will see your post even without any Ads. However, there is always necessary to attract new customers to make them more visible to more people. I suggest you start Ads with 1-3.5 USD per day as a starter to understand which Ads can get more reach and later you can use depending on your experience. The average cost to reach 1,000 people on Facebook is 12 USD.
3. Run Promotions & Giveaways
Giving promotions and giveaways are a great way to attract followers, increase brand awareness, increase visitors, and change the visitors into customers. Most giveaways ask people to like their page in their Facebook Shop (this is also a great way to attract more visitors to your Facebook Shop and have them engage with your products), tag friends that might be interested in the comments, or share the giveaway post to their wall.
4. Build your brand
A popular and effective strategy to build your brand is “Selling without Selling”. If you always show your intention as selling products, your visitors will not have trust in you and they may see you as a person who only wants to make money. You should not post only promotions and products all the time. People are more interested in an online shop with a personal brand that cares about customers more than sales and that listens to the customers’ feedback.
- Talk like a human and not like a robot without soul or emotion – Be authentic, and show your personality.
- Be honest, and transparent – people have resistance to brands that are not transparent and are not open to accepting their errors. On the other hand, people fall in love with honest brands.
- Treat the visitors and customers with respect and gratitude.
- Be consistent – posting a few posts per week or answering a few comments per day is not necessary. Your reply and interactions should be in-time and consistent. People will leave a brand if that is a delay in reply and not active.
5. Create an active and consistent customer interaction
It is a long and hard process to convert the visitors you got from Facebook Ads, promotions, and giveaways into your customers. The first thing is you need to build a regular and persistent online presence. You should upload a post regularly at least 3 times a week. By doing this, you have to create a bond between your online shop and customers over time.
Your interaction with customers is very important. Many new visitors will check your post, comments, and replies to check the reliability of your online shop. Try to answer your customers’ comments, questions, and reviews as quickly as possible. There will also be negative comments and reviews, but be honest, and admit if you have mistaken. Try to be open to finding out more about their problems so that you could find solutions and not lose those customers.
